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Occasional notes on campaigns, creative, and what is actually working in the feed—no fluff.

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Journal

Ideas for people who ship campaigns

Notes on creative, media, SEO, and the boring stuff that actually makes accounts scale—written for operators, not buzzword bingo.

The journal

Field notes — straight to your inbox

Quietly useful pieces on growth, creative, and funnels. Roughly once a fortnight, never on a Monday.